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AI-Powered Business Profile in Myrtle Beach, SC

SPARKLES

4.4 (203 reviews)

Visibility: 87/100
  • Open daily at Broadway at the Beach
  • Princess makeovers for all ages
  • Specializes in diverse hair styling
  • Upscale children's boutique

Why Customers Choose SPARKLES

Based on 203 customer reviews

  • Professional stylists trained in diverse hair textures and types
  • Complete princess makeover experience with stage performance
  • High-quality, unique girls' clothing not found elsewhere
  • Perfect location at Broadway at the Beach for extended fun
  • Memorable photo packages to capture the magical moment
  • Suitable for special occasions like birthdays and family vacations

Location & Local Context

Address: 1316 Celebrity Cir # V169, Myrtle Beach, SC 29577, USA

Phone: (843) 445-7827

Hours: Friday 11:00 AM – 9:00 PM, Monday 11:00 AM – 7:00 PM, Sunday 11:00 AM – 7:00 PM, Tuesday 11:00 AM – 7:00 PM, Saturday 11:00 AM – 9:00 PM, Thursday 11:00 AM – 7:00 PM, Wednesday 11:00 AM – 7:00 PM

Parking: Free parking available at Broadway at the Beach complex

Peak times: Saturday-Sunday 12pm-4pm and summer evenings 6-8pm

Nearby neighborhoods: Ocean Boulevard, Market Common, Carolina Forest

Nearby landmarks: Broadway at the Beach, SkyWheel Myrtle Beach, Ripley's Aquarium

Services & Offerings

Princess Makeover Experience

Complete transformation with hair styling, makeup, and dress-up for the ultimate princess experience.

  • Professional styling for all hair types
  • Age-appropriate makeup application
  • Stage performance and photo opportunities

Birthday Party Packages

Special celebration makeovers designed to make birthday girls feel extra magical on their special day.

  • Customized birthday experience
  • Group packages available
  • Special birthday princess treatment

Children's Clothing Boutique

Curated selection of upscale girls' clothing, dresses, and accessories for everyday wear and special occasions.

  • Unique designs not found in typical stores
  • Range of sizes for babies to young girls
  • High-quality materials and construction

Hair Accessories & Jewelry

Extensive collection of bows, headbands, earrings, and jewelry specifically designed for young girls.

  • Handpicked accessories to complement any outfit
  • Safe, age-appropriate jewelry options
  • Matching sets and individual pieces available

Customer Reviews

4.4 out of 5

203 total reviews

Most Frequently Mentioned

  • Amazing princess experience (78 mentions)
  • Professional and patient staff (64 mentions)
  • Great for special occasions (52 mentions)
  • Beautiful clothing selection (41 mentions)

Rating steady at 4.4 stars over past year with consistent praise for makeover experiences. 18 new reviews this month.

This was my 4 year old daughter’s absolute favorite thing out of our amazing trip to Myrtle Beach. The store was so full of beautiful things to buy. The girl doing her makeover was very attentive and did a great job making my daughter feel like a princess. The stage for her to dance on after was great but the pictures I got of the whole experience are absolutely priceless. The smile on her face and seeing her so happy was the highlight of an awesome trip. It was a quick 1/2 hour experience and then she was able to walk all around Broadway at the Beach looking adorable and loving all the compliments. For anyone who has a little Princess do bring her here for this awesome experience, you’ll love it! What a great place!

Amanda Amancio

My little girl turned 6 and we took her here for her birthday. She had the greatest experience and we are just so happy with the service, the patience and quality of work. She loved getting more beautiful. Then singing and dancing on stage was so fun. She said it was the best birthday ever! Thank you ladies ♥️

Ashley Alvarez

We had a great experience taking our daughters on a makeover date at Sparkles. They thoroughly enjoyed themselves throughout the entire experience. I was most impressed with how knowledgeable Keagan is on styling black hair. That is not a common expertise in their industry, and Sparkles is truly setting the standard for providing an inclusive experience for all little girls because they have stylists with diversified skills that facilitate an experience that enables all young girls to embody their beauty with boldness and confidence.

Ari Williams

There is a nice selection of baby and young girls' clothing. They also sell accessories such as bows, earrings, and handbags for young girls. Additionally, Sparkles offers makeover packages for kids of all ages. Sparkles feels like a more upscale Claire's with a pricier price tag. I'd say overall, Sparkles is a cute store that sells a variety of pretty and unique girls clothing and accessories.

McKayla Alabe

Frequently Asked Questions

We provide princess makeovers for children of all ages, from toddlers to tweens, with age-appropriate styling for each child.

Most makeover experiences take about 30 minutes, including hair styling, makeup, dress-up, and stage time for photos.

Yes, our stylists are specially trained to work with all hair types and textures to ensure every child has a beautiful experience.

Absolutely! We encourage parents to capture the magical moments, and we provide a special stage area for the perfect photo opportunities.

Yes, we offer special birthday party packages and can accommodate small groups for a shared magical experience.

Business Activity

Status: Open now

Peak hours: Weekend afternoons

New arrivals: Weekly clothing updates

Popular this month: Summer dresses, hair bows, princess accessories

0/100

Online Visibility Score: Excellent

How easily local customers can find and choose this business online.

Reviews & Reputation32/35
Online Presence33/33
Business Completeness17/17
Engagement5/15

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